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Friday, 13 July 2012

Why FM Fragrances cost much less?



Why FM GROUP fragrances are of superior quality? 


Essential oil content in fragrances ranges from 3% to 30% and this is what determines the price and stability of the aroma. Perfumes with higher concentrations are more expensive.
FM GROUP promotes high quality fragrances containing 16% essential oils for men’s fragrances and 20% for women’s.

But the basic and most important difference in the fragrances of FM is that they don’t contain nitrosamines - a banned group of substances which used as a stabilizer, although it is classified as a carcinogen by the World Health Organization (WHO). This substance is responsible for spots the skin, freckles and allergies. But unfortunately this substance is added to perfumes so that they can be used even after many years. 
Here comes FM to make a major difference in favor of consumers’ health. Due to their high concentration in essential oils the duration of the FM perfumes are attained naturally and having no stabilizers an expiry date is printed on each package.

Furthermore only the source of aromatic compounds bearing the signature of Drom fragrances is a guarantee of quality as this company has closely connected its name with clean and environmental friendly production of goods.
 

 Why FM GROUP is selling much cheaper designer fragrances?
The production costs of even the most expensive fragrance does not exceed single digit numbers. But the final price of a perfume bears all those costs after the production as this is how things work in a traditional trade market. Which are:

brand name rights

product packaging expenses

advertising costs in which frequently celebrities are involved raising the costs even more

shipping costs and storage
salesmen or company representatives commission

the profit of the store which has to cover all the fixed costs (operating expenses, staff salaries etc.)

the fact that the perfumes are considered as “luxury” products which many people can’t afford so they have limited or occasional sales.

While in FM GROUP:
the consumer pays only for production costs and not the brand name

the product is packaged in stylish but inexpensive bottles because we want to smell nice and not to show off the packaging

the advertisement doesn’t exist on the papers or TV as it is up to satisfied clients and associates who simply do what we do in whole our life - we recommend something that we like

all branches of FM group company are supplied directly from the central company in Poland and have their own warehouses

FM distributors earn from the difference in the wholesale prices and retail prices without excessive profits

not sold in stores therefore there are no extra charges

FM GROUP products are considered as complementary daily care products because they are affordable and that’s why they sell a lot.

 

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